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| Featured Exhibitors |
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KORA-PACKMAT
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Kora-Packmat is a medium sized packaging machine manufacturer that specializes in the collation and film wrapping of paper and plastic products. More than 90 highly qualified employees develop and produce film wrapping machines and feeding systems distributed and installed globally.
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Polydiam Industries Limited
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Polydiam Industries Limited was formed in 1982 after three years of research and development of a unique multi-functional platemaking system. The revolutionary system was to make an all-in-one system that you could produce rubber stamps, letterpress plates, Flexo plates, negatives (without a darkroom), photoglaze onto china plates, and more.
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| New Media Mania! |
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| Cache as Cache Can For Google
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Google is free to cache whatever material it wants unless content owners specifically forbid the search site from copying and archiving online content, a federal judge ruled.
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| Editorial |
The Internet is not only challenging traditional media, but it is also revolutionizing content creation. User-generated content has grown from mere blogs to multimedia shorts.
Visual media devices are becoming smaller by the minute! The latest innovation is the mobile TV technology that allows the user to watch broadcasts on palm-sized devices.
Awards, acquisitions and grants are helping companies morph to compete in this ever changing arena.
April's newsletter will keep you updated on all that is happening in the world of Publishing and Media.
Editor
Industry IDS
Please send in your feedback to editor@industryids.com
To exhibit on IDS Publishing/Media
e-mail:
david.steele@industryids.com
Tel: +1-866-350-1938
Fax: +1-312-893-2114
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Links to IDS Publishing/Media
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Other Conferences
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| Featured White Paper |
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| Title |
Branding And Publishing |
| Author |
Dr. James Hamilton |
| Company |
University of Georgia |
| Synopsis |
The strategic goal of product and service advertising is to generate a brand—that is, a cluster of attitudes and feelings about a product or service that fulfills the strategic communication goals of the company. How well this strategic goal of branding applies to the publishing industry is an open question, however, with the primary difficulty coming from the complexities of copyright law as applied to artistic creation. This paper will briefly discuss branding and advertising, and will then present examples from the publishing industry that aspire to build a brand. Examples include branding of authors (such as John Grisham books) and the branding of book series (such as Harlequin as well as various academic and professional series). The paper will assess these examples and will conclude by suggesting a set of possible applications of branding as a strategic goal for publishers.
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